#Infographic example pro#

Pro tip: Take a cue from LinkedIn and mix up your design. It’s easy to get stuck in the same infographic style, but you don’t have to do the same thing over and over. From photography to line art, here are 7 different infographic styles to experiment with. What could be better? We’re left with a great resource that’s amazing to look at. With photos of meats, vegetables, and grains, the infographic design takes on its own personality.

Second, the use of photography is visually appealing. This helps make the subject matter more exciting and easier to understand. Rather than providing a matrix outlining when to post certain types of blog content, LinkedIn uses a visual metaphor to communicate the information. This LinkedIn infographic does just that in two ways.įirst, it takes a thematic approach to the content. 1) A Well-Balanced Blog by LinkedInĪs the market becomes saturated with infographics, finding unique and creative ways to rise above the noise is essential.

#Infographic example how to#

Whether you’re looking for general design inspiration or a few fresh content ideas, here are some of our favorite infographics, plus a few tips on how to put infographics to work for you. That’s why we’ve compiled some of our favorite infographic examples for your inspiration.įrom how-tos to social issues, these infographics are awesome examples of how to do brand storytelling through a visual medium. To us, however, a well-crafted infographic isn’t just a piece of content it’s a thing of beauty. Why do they work so well? In addition to helping your brain process content quicker, they’re visually appealing and highly shareable, which is why they come in handy for all sorts of applications, from presentations to content marketing. Just be careful to maintain a brand image when doing so, and pick trends carefully.Infographics are a powerful tool to help marketers communicate, hence they’ve grown in popularity over the last decade. So, whenever possible, try to explore popular topics in your infographics. These topics are ice breakers, as they hook your audience with something they know before presenting the unknown. Explore Themes Your Audience Can Identify Withįinally, pop culture, metaphors, and trends are ingredients that make your infographic more engaging. None of the data goes against in-depth content, and the infographic itself is an example of an engaging, long-form asset.

Take example #3, with the 13 scientific reasons why infographics are engaging. Most infographics on this list aren’t afraid to go long-form, diving as deep as needed to pass on their message.ĭon’t worry about engagement drops because of long content if the design is good and the information is insightful, it will hook the reader to the end. If your goal with infographics is to boost engagement, the best way is to go beyond the regular and publish creatives that stand out from the competition. Many designs here, such as examples #4 and #8, make clever use of imagery to reel in attention and guide the reader through the content. Whenever you write content and notice that it is becoming complex, consider contacting the design team with a brief. Final Takeawaysīased on these 10 examples, each with its own key benefit, here are my takeaways for businesses wishing to include infographics in their content strategy: Complex Topics Are Ideal For InfographicsĪre you working on a complex topic that would take pages of copy to explain fully?Īn infographic can facilitate comprehension, utilizing images to guide the reader through the data to understand better. This is a great infographic for nurturing cadences, as it can warm up a lead toward your offerings, and even provide an opportunity for a quick sales call. The social proof at the end seals the deal, proving that your products are trustworthy with data or testimonials. Infographics help establish your brand as experts in the field and can improve your visibility in multimedia search, attract high-quality links, and attract new leads.Ĭheck out the 10 infographic benefits below and inspire yourself with examples of infographics done right. Not only will your brand stand out from the norm on feeds, but you will also pass on your brand messaging and values better with the power of design.

This could be due to a lack of marketing team designers or insufficient capacity to design or promote campaigns with infographics (reserving them for select strategies).ĭespite the challenges of creating them, I’m a strong believer that infographics are worth the effort. However, despite their numerous benefits – driving higher engagement on social media, for example – infographics are not used as much as they could be in marketing. In fact, 45% of marketers already use this medium, and 38% plan to use it for the first time in 2022. Infographics are now commonplace in marketing strategies.